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Announcing the Third Annual Good Vibrations Day | Bone Anchored Awareness Day

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Somerset, NJ.  Oticon Medical will once again celebrate Good Vibrations Day on May 3, 2023. This marks the third year since the company founded this non-branded celebration to raise awareness of bone conduction hearing treatment, which is also known as Bone Anchored Awareness Day. By opening the celebration to all bone conduction device manufacturers, audiology professionals, and wearers, the hope is that more people who could benefit from this hearing solution will learn about its benefits worldwide.

May 3 was selected specifically because it is the birthday of Per-Ingvar Brånemark, a Swedish physician and research professor known as the father of osseointegration, and the godfather of bone anchored hearing. His discoveries enabled the development of modern bone conduction hearing devices.

Wearers first joined the celebration of Good Vibrations Day in 2021 by sharing video clips, photos, and stories depicting their lives with a bone anchored hearing system. They have continued to share their experiences with others year-round, helping to spread the word about bone conduction as an effective treatment for certain forms of hearing loss.

“For over 10 years I lived unaided and was miserable,” said wearer Ross W. “I would often sit with others and just smile because I was lost by the conversations going on around me. I never could tell what anyone was saying, so it created a disconnect. But when I got my first bone anchored hearing system, I was out in the open talking to everyone rather than in a corner. I was also smiling a lot because I was engaged. It changed everything!”

Bone conduction describes having sound vibrations conducted into the cochlea via the skull. Bone anchored hearing systems use this process, bypassing missing or damaged portions of the wearer’s outer or middle ear and sending vibrations via the skull directly into the inner ear. From there, they can be processed by the brain as sound.

Currently, more than 250,000 people from all over the world use some form of a bone conduction hearing device. Good Vibrations Day celebrates them and their treatment—regardless of brand—by providing an opportunity and encouragement to share their experiences with this life-changing hearing technology.

“Oticon Medical knows that sound matters,” said René Govaerts, General Manager at Oticon Medical. “We launched Good Vibrations Day in 2021 and have continued to celebrate it annually because it is an important way to raise awareness about the benefits of bone conduction. Many people around the world still don’t know that bone anchored hearing systems are options for addressing their conductive or single-sided hearing losses. We will proudly continue to do whatever we can, in partnership with other manufacturers, hearing healthcare professionals, and current wearers, to spread the word about this effective treatment option.”

Leading up to and including May 3, Oticon Medical will be celebrating Good Vibrations Day around the world by sharing information, videos and photos from wearers, holding contests, and more through its social media platforms. As a non-branded awareness day, the company invites other bone anchored brands to join in the celebration by sharing content and organizing celebrations of their own.

Good Vibrations Day posts, stories, tweets, reels, etc. can be shared by all using the #GoodVibrations and #BoneAnchoredHearing hashtags. They can also be viewed and shared via the official Good Vibrations Day Facebook Page: www.facebook.com/boneanchoredhearing. Hearing healthcare professionals and wearers alike are encouraged to join the Good Vibrations Day Facebook Page.

Media Contact:

Hildy Silverman, Sr. Manager, Digital Marketing

580 Howard Avenue

Somerset, NJ  08873

(P) 888.277.8014

(E) info@oticonmedicalusa.com

About Oticon Medical

All our passion, knowledge, technology, and global resources are aimed at supporting professionals and helping users overcome their hearing loss so they can live full lives – now and in the future. Because we know how much sound matters.

More information can be found at www.oticonmedical.com/US

Presidential Perspective

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Why We Launched Good Vibrations Day

On May 3, Oticon Medical launched the first Good Vibrations Day—a nonbranded annual holiday to raise awareness of bone anchored hearing as a solution to hearing losses that cannot be treated with air conduction hearing aids.

Note my use of nonbranded here. The point of this day is to inform people with hearing loss that an alternative to their partial or near-total deafness exists that they might not have known about. And while we are a business that manufactures such a product—the Ponto™ bone anchored hearing system (BAHS) —we are also a part of something much larger: the hearing healthcare community. As such, we consider it our responsibility and our privilege to spread the word about hearing treatment options to those who would benefit regardless of brand.

I can imagine what the cynical among you are thinking as you roll your eyes at your screen: “Sure, John. You don’t care whether this initiative drives Ponto sales. Sell me a bridge, why don’t you?”

Okay, fair enough. Obviously, I believe in our product and that it is the best option on the market. Why would I work for the company otherwise?

Nevertheless, Good Vibrations Day is not about pushing Ponto sales. A surprising number of people affected by hearing loss only know about traditional hearing aids and cochlear implants, which although highly effective treatments, are not universally suited to every form of hearing loss.

Thousands of people in the United States and abroad could be engaging in conversations with friends, listening to music, having an easier time learning in school and functioning at work. Imagine you are one of them, and because of Good Vibrations Day, discover a solution exists that could help you enjoy all the ease and pleasure access to sound provides. Wouldn’t you hop online and start researching all the bone anchored treatment options available? The opportunity to offer this hope to more human beings carries far deeper meaning, to me, than pushing product alone.

Ultimately, we are in the business of helping people. We can only do that if they know our treatment option exists. So, yes, even if our Good Vibrations Day efforts drive some individuals to seek treatment from a company other than ours, we’ll consider it a success.

Which is why we are not only hoping , but actively encouraging, our competitors to join us in celebrating next year’s Good Vibrations Day. Together, we can inform potential users and support audiology professionals in spreading the word about osseointegrated treatments and their effectiveness. The more people we reach who could benefit from bone anchored hearing, the greater the opportunity we will all have to improve lives. And yes, as a rising tide lifts all boats, increasing public awareness of bone anchored hearing solutions will ultimately benefit our entire industry, including our clinical customers.

Until next time,

John Sparacio, President, Oticon Medical US