Joys and Challenge of Overseeing a Business in Growth Mode
As I write this, I am overseeing the largest expansion of Oticon Medical US in our history. As you can imagine, this comes with its shares of joys and challenges as we blaze our way toward an exciting new future.
So, what’s going on? To start with, we are juggling three major overlapping product launches. One I’ve already shared—the premarket approval of cochlear implant sales in the US. The second, which I’m excited to share with you now, is the launch of the first style in our new family of bone anchored hearing systems, the Ponto™ 5 Mini (you’ll have to wait a bit more to hear about the third launch, but I promise you’re going to like it).
Introducing the Ponto 5 family of bone conduction hearing devices
If you haven’t read our press release yet, here is a rundown of what the Ponto 5 Mini has to offer. While it remains the world’s smallest and most discreet processor on the market, it also offers the same state-of-the-art reliability, durability, connectivity, and product quality our customers came to know and expect from Ponto 4. Additionally, Ponto 5 utilizes two of our proven BrainHearing™ technologies, the OpenSound Navigator™ and OpenSound Optimizer™ to provide wearers with greater access to sound than ever before. We confirmed this in a study that shows that these technologies improve speech understanding by 20 percent* and significantly reduce the listening effort needed to make sense of sound.[1] While traditional feedback systems have previously addressed feedback by reducing gain and removing the dynamics of sound, the OpenSound Optimizer analyzes amplified sound 56,000 times per second to detect and actually prevent audible feedback before it occurs.[2] Hearing care professionals no longer need to compromise on sound dynamics to reduce feedback and can fit Ponto 5 Mini wearers with up to 6 decibels (dB) more stable gain.
Raise your level of patient care with RemoteCare
Another unique feature of the Ponto 5 Mini is the introduction of the user-friendly Oticon RemoteCare platform, which allows wearers to have follow-up appointments and adjustments made remotely. Now, I know when audiology professionals see the words “remote care,” you might become worried that it means you will be expected to be on call 24/7. I want to assure you this is not the case at all! You will remain in full control of your schedule and appointments just as you do when arranging appointments with patients face-to-face. RemoteCare simply allows you to reduce the number of office visits for issues that can be easily remedied remotely, such as making tweaks to programs. The RemoteCare option is extremely beneficial for patients who either live far from your office, have busy schedules that make it hard for them to travel, or are too infirm to attend in-office appointments. And with ongoing concerns about Covid-19, it enables you to treat patients who otherwise might not feel comfortable meeting with you directly—and vice-versa depending on your personal health concerns.
I hope you’re enjoying the journey with us as we continue to expand our product and service offerings to you and your patients. For more information anytime, please contact your local Oticon Medical representative. In the meantime, I encourage you to keep an eye on our social media properties and share all the latest news with your own patient base through your Facebook, Twitter, LinkedIn, and other communications outlets. Oticon Medical’s rising tide is intended to lift all boats, so join us and enjoy the ride!
[1] Manuscript in preparation, Data on File - Clinical study BC102 [2] Data on file at Oticon Medical *Increased speech understanding with OpenSound Navigator ON measured as a percentage relative to the baseline with OpenSound Navigator OFF.