Category Archives: Community

Presidential Perspective

Hearing Industry Events are Coming Back

As I write this, live events are back… but, with variants of the Covid-19 virus in play, a level of uncertainty lingers over how many will actually occur as planned. I’m going to be optimistic though and focus on the exciting events we plan to hold and attend in the upcoming year with all my fingers and toes crossed that nothing derails those plans.

There is no true substitute for live events

During the pandemic, the hearing healthcare industry made do like everyone else by holding or attending events online. However, there’s no denying that valuable components of live events were lost when we couldn’t meet with our peers and valued customers face-to-face.

Live events generate energy and excitement from being around others who are equally passionate about sharing innovations and ideas for advancing hearing technology and improving services to patients and clinics. Conversations using the same hearing industry shorthand and acronyms remind us that we’re all part of the same extended family. Although we’re able to share that through Zoom or Teams or whatever online platform, the level of camaraderie just isn’t the same.

Another significant loss is the unplanned get-together. If you have ever attended an industry event, you know exactly what I mean. Whether it’s an invitation to grab coffee and catch up, conversations held around the lunch table, or an informal “hang” at the bar in the evening, these unplanned social interactions simply cannot be replicated virtually. I will go so far as to say, without discounting the high value of informative planned programming, it is during these spontaneous meetups where the most engaging and mutually beneficial conversations are held.

While industry panels and lectures are helpful, informative, and extremely valuable—and fortunately translate well to being conducted online—I’m sure you’ll agree we miss the hands-on components like live demos. We all want to be able to pick up and examine new product offerings or try out new surgical techniques like our MONO drill. Again, there is no online substitute for in-person product introductions and interactions.

What you can look forward to from Oticon Medical in 2022

We are planning events for our professionals in 2022 centered around upcoming product launches. There will likely be more to come, either virtually, live, or a hybrid of both, but for now, they include the following:

  • Multiple Neuro2 Cochlear Implant System training events (throughout the US)
  • Multiple PONTO bone anchored hearing system new technology launch events (throughout the US)

We are also planning on having a presence at the following trade shows:

However we wind up interacting—online or in-person—rest assured you can look forward to more exciting and informational events from Oticon Medical throughout 2022. I hope you will join us!

Presidential Perspective

Why We Launched Good Vibrations Day

On May 3, Oticon Medical launched the first Good Vibrations Day—a nonbranded annual holiday to raise awareness of bone anchored hearing as a solution to hearing losses that cannot be treated with air conduction hearing aids.

Note my use of nonbranded here. The point of this day is to inform people with hearing loss that an alternative to their partial or near-total deafness exists that they might not have known about. And while we are a business that manufactures such a product—the Ponto™ bone anchored hearing system (BAHS) —we are also a part of something much larger: the hearing healthcare community. As such, we consider it our responsibility and our privilege to spread the word about hearing treatment options to those who would benefit regardless of brand.

I can imagine what the cynical among you are thinking as you roll your eyes at your screen: “Sure, John. You don’t care whether this initiative drives Ponto sales. Sell me a bridge, why don’t you?”

Okay, fair enough. Obviously, I believe in our product and that it is the best option on the market. Why would I work for the company otherwise?

Nevertheless, Good Vibrations Day is not about pushing Ponto sales. A surprising number of people affected by hearing loss only know about traditional hearing aids and cochlear implants, which although highly effective treatments, are not universally suited to every form of hearing loss.

Thousands of people in the United States and abroad could be engaging in conversations with friends, listening to music, having an easier time learning in school and functioning at work. Imagine you are one of them, and because of Good Vibrations Day, discover a solution exists that could help you enjoy all the ease and pleasure access to sound provides. Wouldn’t you hop online and start researching all the bone anchored treatment options available? The opportunity to offer this hope to more human beings carries far deeper meaning, to me, than pushing product alone.

Ultimately, we are in the business of helping people. We can only do that if they know our treatment option exists. So, yes, even if our Good Vibrations Day efforts drive some individuals to seek treatment from a company other than ours, we’ll consider it a success.

Which is why we are not only hoping , but actively encouraging, our competitors to join us in celebrating next year’s Good Vibrations Day. Together, we can inform potential users and support audiology professionals in spreading the word about osseointegrated treatments and their effectiveness. The more people we reach who could benefit from bone anchored hearing, the greater the opportunity we will all have to improve lives. And yes, as a rising tide lifts all boats, increasing public awareness of bone anchored hearing solutions will ultimately benefit our entire industry, including our clinical customers.

Until next time,

John Sparacio, President, Oticon Medical US